How consumer acculturation influences interpersonal trust
نویسندگان
چکیده
منابع مشابه
How consumer acculturation influences interpersonal trust
The paper contributes to a growing stream of research on consumer acculturation, examining the influence of acculturation on interpersonal trust in the banking sector. This study develops a conceptual model based on culture-based differences in cognitive and affective trust. The moderating effect of consumer acculturation level on cognitive trust, affective trust, and targets of commitment is c...
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ژورنال
عنوان ژورنال: Journal of Marketing Management
سال: 2013
ISSN: 0267-257X,1472-1376
DOI: 10.1080/0267257x.2013.803140